Main brief:
Enowa represents NEOM as the principal shareholder in the world's largest green hydrogen production plant in an equal joint venture with Air Products and ACWA Power.
Brief was, build the enowa digital presence on social and digital platforms, in terms of visual identity, and brand creative communications.
My role:
Leading on the creative crafting of campaigns, art directions, visual storytelling and content ideation, for social media and digital. Build the brand social visual language, ensuring a consistent visual presence across digital platforms, meets the brand strategic goals.
Challenges
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Announce Enowa’s new brand identity and create a consistent visual presence across platforms Strategically produce native content that best match each platform in an innovative yet cohesive way.
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Heavy technical information to be simplified in a social-friendly content, translated by cleant, neat and simple visuals, easy to understand and engage with.
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Building a library of organic assets that reflects enowa’s vision and complement our visual identity.
Timeline: 2022 - 2025
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Campaign ideation and Art direction. Storyboarding and direction of Video content.
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Briefing production team for photography and videography shoots.
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Overseeing all creative output and executions ensuring it meets the highest quality.
Animation/Edit: Mohamed Saleh / Ahmed Omar
Storyboard / Art direction: Ahmed Omar
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