Brief bio

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With more than 13 years of experience in the dynamic world of advertising and design, focusing on art direction, visual storytelling, and content creation. I've been privileged to collaborate with an impressive range of multinational and local clients across Saudi Arabia, UAE, and Egypt.

 

For the past 4 years, as a Senior art director, I focused on a more strategic approach to crafting campaigns, art directions and visual storytelling, driven by culture-led insights and aiming for a more lasting impact on brands and people, within the Saudi and UAE markets.

 

Also comes with my role, guiding creative teams to craft art that merge storytelling and high-level design, shaping ideas into powerful visual narratives.

 

Experienced in leading creative teams and overseeing the creative execution process, with strong seamless remote communication with international teams.

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