ai71 | Ahmed Omar

Brief:

AI71 is the UAE’s enterprise examining open‑source AI—centered around the globally top‑ranked Falcon LLM series—bringing tailored, scalable solutions to businesses, governments, healthcare, construction, and beyond.

Develop AI71’s visual language, establishing a clear and cohesive design blueprint that defines the brand’s look and feel across social media and the website.

Challenge:

Establish AI71 as a trusted, innovative leader in enterprise AI.
Differentiate in a crowded market by spotlighting co-creation & real-world impact.
Avoid stocky, unrealistic and artificial imagery.

My role:

Lead on developing the brand visual language to establish it's visual presence online and on social platforms. Crafting a modular visual system to guide future content production and digital brand expression.

Technology to enhance your

natural intelligence

Moodboard

Copy of AI71 - Social Media Visual Langu

Sub-brands

The goal is to create a visual direction that reflects AI71’s identity as a future-facing, AI-native brand:

Establish a mood board and initial design system: Typography, color palette, and graphic treatments
Photography/illustration style
Patterns and its visual integrations.
Sub-brands visual differentiation.