Brief:
Create a campaign that promotes Sharjah as a top tourist destination, appealing to a wide range of visitors from the region and beyond.
It will highlight Sharjah’s unique mix of culture, natural beauty, and modern attractions, focusing on its rich history, family-friendly appeal,
Challenges:
The visual language of regional destinations is all the same. It’s easy to understand, but hard to differentiate.
Destinations — especially in this region — tend to promote the same surface-level experiences.
My role:
Craft campaign key visuals and set the main looks & feel and art direction for the campaign visualization across outdoor, digital and social media
Revealing Sharjah as more than a destination, but as a place that stays with you.
Campaign concept:
In this campaign, Sharjah is experienced through the intimate voices and stories of those who have felt its lasting impact. Traveler testimonials capture the depth of Sharjah’s inspiring experiences, amplified across billboards in key markets.
Together with the billboards, a hero film weaves together emotional accounts from visitors in a conversational manner— each sharing a personally moving moment lived in Sharjah.
Positioning the destination as a place that deeply enriches you.
Location Pin
Social Media Caption
Travel blog style photo
Agency: Create Group
Executive Creative Director: Kim Jerbo
Creative Director: Omar Roan
Senior Art Director: Ahmed Omar
Copywriter: Mostafa Adelameen